Nokia outlines plans for future of mobiles, launches Legends Telegraph campaign
Ξ September 23rd, 2008 | → | ∇ Gadgets |
At a conference in its native homeland of Finland, Nokia outlined its plans for the future of mobile usage, and kicked off the start of a new campaign featuring a fictional newspaper, the Legends Telegraph.
With eight ‘elements’ included in its plans for the future, Nokia has outlined where it will be focusing its research until 2015, when it believes these technologies will all be available.
The launch of a microsite, advertising its Legends Telegraph newspaper, will be supported by TV adverts showing the possibilities of Nokia technology in the future. Near field communication plays an important role, with the use of sensors and a heavy-handed dose of personal customisation for each handset.
The eight elements in mobility of the future include ‘Creativity’, which will enable users to “uleash the creative and collaborative power of people”, according to Nokia’s Chief Technology Officer, Bob Iannucci. ‘Mixed reality’ will “enrich and share experiences in fused physical digital worlds”, and ‘User and context modeling’ will “meet the needs of individuals on their terms”.
The human interface gets a look-in here, with Iannucci describing it as when users “interact joyfully and intuitively through technology”, and that ‘physically personal devices’ will “engage emotionally with devices that adapt to your lifestyle and environment”.
“What’s ahead of us is a change bigger than anything ever seen before”, Iannucci stated, going on to say that “devices in control of the spectrum we use”, aka, radio interfaces, will “liberate spectrum to expand markets” and create new possibilities for interacting with people. With your phone recognising the best way to communicate with your chosen contact, the user will get the most out of their phone, and their network, something we’ve seen recently with the spate of VoIP handsets such as Tesco’s new TalkWi-Fi service.
A ‘Scalable service platform’ is needed in the future, where manufacturers can “deliver services to billions of users”, much in the same way the Symbian S60 platform is doing currently. However, with 3.3 billion handsets in the world today (1 billion of which have been sold by Nokia), a more scalable service is needed.
Connecting ‘everything and every place’, through the aforementioned means and the use of internet-connected phones, will be integral to future mobility, especially with mobile phones soon to replace computing.
Nokia’s Legends Telegraph is available to view now, and will provide more insight into the aforementioned services, through the use of eight videos, and puzzles and games.
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Link: Legends Telegraph
