Top 6 Ways to Brainwash via Holosonics’ Technology
Ξ August 18th, 2008 | → | ∇ Gadgets |
Surely advertisers would go gaga over Holosonics if its pinpoint sound technology were to prove feasible and effective. The system relies on ultrasound to project audio that can only be heard within a very specific area.
The plan is to direct advertisements to shoppers’ ears as they pass by a particular section. Useful, for instance, to upsell with related products. But it’s obvious that this technology—if fully implemented and improved upon—has potentially diabolical uses.
“Buy product X, and you’ll be real glad you did.” Here’s a chance for big spenders to influence shoppers towards their side, literally shutting out competitors who can’t afford to purchase these directed announcements.
“Remember, product Y really sucks.” Again, a chance for those with money to gain an advantage over their less financially-capable ones.
“Don’t drink the Kool-Aid!” A believer in reverse psychology? Well, this is a chance to influence people with it, on an extremely personal level. Is it also reasonable to imagine evil pranksters quietly announcing “Don’t forget the sauce for your wife’s recipe!”
“See that guy in the red shirt? Use that knife in your cart…” It’s easy to imagine some white coat turning the Holosonics system into a very compelling suggestion-device. So why not turn that innocent shopper into a lethal assassin?
“Vote for Citizen X. He’s the right candidate.” Holosonics’ tests, which include supermarkets in the US, are out just in time for the November elections.
“Your still have $5,000 on credit; why not buy product X?” And of course, what consumer-oriented suggestion system isn’t complete without the classic there’s-a-discount-so-buy-more incentive.
The above scenarios are either too paranoid, or right on the money. In any case, we’d love to see what other brainwashing techniques you can dream up for the Holosonics’ system. (howstuffworks.com)
